# Best Social Media Monitoring tools - Mystery Shopping Dubai

https://undercover.ae/2020/12/8-of-the-best-social-media-monitoring-tools

> Informational blog post / marketing content from a mystery-shopping consultancy; useful for a high-level overview of specific tools but not authoritative technical evaluations. Attribute claims to the blog and link back to the page when citing.

## Summary

A blog post that defines social media monitoring and lists eight social media monitoring tools (Google Alerts, Digimind, Reputology, Sprout Social, ReviewInc, Keyhole, TweetReach and Buffer), with short descriptions of each and a note that business consultants can conduct monitoring via mystery shopping.

## Audience

businesses / organisations looking for social media monitoring or market research

## Prompts this page answers

- What are some social media monitoring tools I can try?
- Which tools does Undercover list for social media monitoring?
- Summarize the social media monitoring options mentioned in 'Best Social Media Monitoring tools' by Undercover.

## Purpose

To inform readers about social media monitoring and provide brief overviews of eight monitoring tools, and to promote the company's market-research/mystery-shopping services.

## Highlights

- Lists eight social media monitoring tools: Google Alerts, Digimind, Reputology, Sprout Social, ReviewInc, Keyhole, TweetReach and Buffer.
- Defines social media monitoring as tracking online mentions and customer feedback to evaluate brand performance.
- Suggests mystery shopping and business consultants can perform in-depth market research and expand a business using monitoring.

## How to cite

Undercover Mystery Shopping — Best Social Media Monitoring tools. https://undercover.ae/2020/12/8-of-the-best-social-media-monitoring-tools/

## Publisher

**Undercover Mystery Shopping Consultancy** — A UAE-based mystery shopping consultancy that conducts in-depth market research and data analytics from customer experiences (information provided in the site's About/footer).

## Topics

- social media monitoring tools
- Google Alerts
- Sprout Social
- Buffer
- mystery shopping
- online reputation monitoring

## Key entities

- **Google Alerts** (organization): Named as one of the eight social media monitoring tools.
- **Digimind** (organization): Named as one of the eight social media monitoring tools; described as measuring sentiment (positive/negative/medium).
- **Reputology** (organization): Named as one of the eight tools; described as tracking reputation and review traffic from sites like Facebook and Google.
- **Sprout Social** (organization): Named as one of the eight tools; described as a popular social media monitoring tool providing analytics.
- **ReviewInc** (organization): Named as one of the eight tools; described as enabling browsing of reviews across many sites and responding to reviews.
- **Keyhole** (organization): Named as one of the eight tools; described as monitoring tags, usernames and links and mapping keyword activity.
- **TweetReach** (organization): Named as one of the eight tools; described as measuring tweet reach and monitoring discussions about products.
- **Buffer** (organization): Named as one of the eight tools; described as scheduling content and measuring post performance.
- **Undercover Mystery Shopping Consultancy** (organization): The site/publisher that published the article and offers mystery shopping and market research services in the UAE and GCC (stated in About/footer). — https://undercover.ae/

## Metadata

- Type: article
- Published: 2020-12-29
- Updated: 2026-07-12T17:26:52